From: Postmaster

Sent: 24 October 2008 12:52

Subject: New non-emergency number.

New Non- Emergency number

Earlier this year I circulated an e-mail informing staff of the decision to change West Mercia Constabulary's inbound non-emergency telephone number. The reasons for this were around public concern at the cost of 0845 numbers and some press coverage adversely affecting the image of public services nationally. At that time I indicated that we would move to an 0345 number selected due to it's similarity to our existing number.

However following some technical and contractual delays we became aware that the 0345 range of numbers, designed to reduce costs to the public wishing to access local public services, may also be made available to the private sector. It was also felt that we should take the opportunity to consider a complete change and maximise the media coverage.

Further research has enabled West Mercia Constabulary to secure a more memorable number that falls within a range protected by OFCOM for public sector usage.

From Monday 3rd November our new non emergency number will be 0300 333 3000. Our current number will still be available and arrangements are in hand to make the necessary changes to telephone directories and other advertising mediums.

Benefits

03 is included in the range of numbers offered by most telephony suppliers in their low rate call packages and in some instances free depending on time of day calls are made.

0300 333 3000 is considered a more memorable number.

Little or no likelihood that our new number will move to a higher cost bracket in the future.

This change is to meet the public demand and shows the "responsive" nature of West Mercia Constabulary in line with the Citizen Focus agenda.

Our existing number will still be available for some considerable time and this will be phased out once there is clear evidence that our communication and marketing plans have been successful and that the public are fully utilising 0300 333 3000.

Thank you for your patience and understanding in this matter.

John Jones,

Chief Superintendent

Contact Management and Service Quality,

CMC North,

Battlefield, Shrewsbury.

Ext.69755

Mobile 07768 470607